Helm

The AI operating system for business

Business departments.
Powered by AI.

Built for growing businesses where too much still depends on people remembering, chasing and doing everything manually.

See how the trial worksSee how it works

You're using AI. Now what?

Helm turns AI from something your team uses occasionally into something your business runs on.

AI-powered departments manage marketing, customer operations and everyday work. They create content, draft customer replies, organise activity, follow up and keep work moving across the tools your team already use.

Your people stay in control. Helm does the work, surfaces what needs attention and brings decisions back to your team for review.

Helm connects with the tools you already use

  • Gmail
  • Outlook
  • LinkedIn
  • Instagram
  • Facebook
  • TikTok
  • Twitter / X
The problem

Nothing feels joined up.

Built with founders, not just for them.

Most businesses are now using AI in some form. But for many growing companies, it still feels disconnected from how the business actually runs.Through our Founding 50 programme, we worked directly with founders and growing teams to understand what was really happening inside their businesses. The same themes kept coming back: disconnected tools, fragmented work, more to manage, and too much still depending on the founder to hold it all together.

  • You have adopted AI across your business.

    But it still lives in separate tools, accounts and conversations. Nothing feels joined up.

  • Your tools do not talk to each other.

    Your team are not aligned around them, and the work between them still needs managing.

  • You are spending more. Getting less.

    More software has not necessarily created more capacity or made the business easier to run.

And the wider market tells the same story.

  • 54% of UK SMEs now use AI (2026)

  • 12% report meaningful revenue increase

  • 77% see no revenue change at all

Sources: UK Government AI Adoption Research, British Chambers of Commerce, TechUK, ONS, McKinsey, PwC.

That is not a capability problem. It is a coordination problem.

Businesses do not need more AI tools. They need a better way to make AI work together across the business.

The Helm departments

Meet your AI-powered departments.

Helm gives growing businesses dedicated AI-powered departments that take ownership of real areas of work. Each one has a defined remit, works from shared business context and coordinates with the rest of Helm.

  • Marketing

    Flux

    Creates content, keeps your social presence moving and helps maintain a consistent marketing rhythm.

  • Customer operations

    Summit

    Helps manage enquiries, follow-ups and customer communication so customers stay supported.

Coming next

  • SignalSales
  • KinPeople ops
  • PulseFinance

More departments are coming as Helm expands across sales, people, finance and wider operations.

An illustration of Helm’s departments at work, showing the activity each one has prepared for approval.

Your departments at work

  1. FluxMarketing

    Review

    Creating content and campaigns

    3
    Posts drafted
    1
    Campaign scheduled

  2. SummitCustomer operations

    Review

    Managing enquiries and responses

    4
    Replies drafted
    2
    Enquiries need attention

Everything stays connected. Nothing goes out without your approval.